Holly Pacheco - about
Graphic Design Web Development Digital Art Store About Contact
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Holly Pacheco - Santa Barbara, CA


EXPERIENCE

Internet Marketing Specialist & Web Developer July 2007 - Present

  • Graphic design and web development for e-commerce website
  • Creation of website and email promotions including copy, graphic design and web development
  • Setup and maintenance of shopping feeds and pay-per-click advertising programs
  • Management of e-commerce affiliate program, including banner design and communication with publishers
  • Search Engine Optimization
  • Web analytics data analysis
  • "Web 2.0" research, design, and website integration
  • Design and development of company websites

Internet Technician 2003 - June 2007

  • Design and coding of weekly email newsletter and monthly email promotions
  • Domain registration and renewals for over 400 domains
  • Search Engine Optimization
  • Assisting with catalog, including copy fitting in InDesign and photography of products
  • Assisting with web design and maintenance of over 100 domains, utilizing ColdFusion and SQL
  • In charge of answering all Tech Support emails and overseeing network of chat rooms and message boards
  • Assisting with in-house Tech Support and maintenance of servers, including setup of Exchange and POP email accounts on servers and workstations
  • Contributing to IT, Web Development, Marketing, and Customer Service Departments

EDUCATION

  • Media Arts AA & Graphic Design AA, Santa Barbara City College, 2003-2007
    Emphasis in web design, graphic design, and multimedia

  • Cuesta College, San Luis Obispo, CA 2001-2003
    General education and web design

COMPUTER SKILLS

  • ColdFusion, SQL, HTML, CSS, Adobe Photoshop/Illustrator/InDesign.
    Working knowledge of Internet standards, media formats, and production processes

  • Office procedures, customer service, and office applications, including Microsoft Word, Excel,
    and Mail Order Manager

AWARDS & CERTIFICATES

  • SBCC School of Media Arts Student Showcase
    • 1st place in Booklet Design, 2006
    • 1st place in Brochure Design, 2005

  • Dean’s Honor List: Santa Barbara City College & Cuesta College, five consecutive years

  • Santa Lucia Regional Occupational Program, Computer Operations Certificate, 2000.
    Types of programs covered: word processing, spreadsheets, database, graphics and desktop publishing

  • California State Assembly certificate of scholastic achievement, 2001

© 2008 Holly Pacheco