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Holly Pacheco - Santa Barbara, CA
EXPERIENCE
Internet Marketing Specialist & Web Developer July 2007 - Present
- Graphic design and web development for e-commerce website
- Creation of website and email promotions including copy, graphic design and web development
- Setup and maintenance of shopping feeds and pay-per-click advertising programs
- Management of e-commerce affiliate program, including banner design and communication with publishers
- Search Engine Optimization
- Web analytics data analysis
- "Web 2.0" research, design, and website integration
- Design and development of company websites
Internet Technician 2003 - June 2007
- Design and coding of weekly email newsletter and monthly email promotions
- Domain registration and renewals for over 400 domains
- Search Engine Optimization
- Assisting with catalog, including copy fitting in InDesign and photography of products
- Assisting with web design and maintenance of over 100 domains, utilizing ColdFusion and SQL
- In charge of answering all Tech Support emails and overseeing network of chat rooms and message boards
- Assisting with in-house Tech Support and maintenance of servers, including setup of Exchange and POP email accounts on servers and workstations
- Contributing to IT, Web Development, Marketing, and Customer Service Departments
EDUCATION
- Media Arts AA & Graphic Design AA, Santa Barbara City College, 2003-2007
Emphasis in web design, graphic design, and multimedia
- Cuesta College, San Luis Obispo, CA 2001-2003
General education and web design
COMPUTER SKILLS
- ColdFusion, SQL, HTML, CSS, Adobe Photoshop/Illustrator/InDesign.
Working knowledge of Internet standards, media formats, and production processes
- Office procedures, customer service, and office applications, including Microsoft Word, Excel,
and Mail Order Manager
AWARDS & CERTIFICATES
- SBCC School of Media Arts Student Showcase
- 1st place in Booklet Design, 2006
- 1st place in Brochure Design, 2005
- Dean’s Honor List: Santa Barbara City College & Cuesta College, five consecutive years
- Santa Lucia Regional Occupational Program, Computer Operations Certificate, 2000.
Types of programs covered: word processing, spreadsheets, database, graphics and desktop publishing
- California State Assembly certificate of scholastic achievement, 2001
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